The Collaborative Learning Network
History, Lessons Learned, Accomplishments
The Collaborative Learning Network began as a project between a group of technical managers at 3M and Dori Digenti of Learning Mastery. This group of 3M managers created the Corporate Outreach Committee (COC), based on the perception that it was necessary to create meaningful collaborative relationships with some of 3M's Key Accounts. The business need for the COC became obvious after several interviews with 3M senior management, who corroborated the need to better understand customers at the technical level. The COC is a recognized subcommittee of 3M's Tech Forum, a widely copied internal organization that brings together 7000 technical employees around the world.
Through the summer of 1998, the COC contacted and completed videoconferences with seven external companies, and engaged in sharing of "learns and contributes" -- what could each party give, and what could each gain from a learning network. In parallel, the COC sponsored a Collaboration Capability Assessment process at 3M, which focused on understanding and improving collaboration. Based on the results of the Assessment and the videoconferences with interested external companies, the first CLN Summit took place with four companies attending in October 1998.
In early 1999, a series of conversations led to the current effort: The Collaborative Learning Network. The initiative has thus fulfilled one of 3M's goals: to make this a project among equals, managed by the participating organizations. As a member-based organization, The CLN is dedicated to improving collaborative capability through joint learning activities. The Network met in 1999 in Denver for the second Collaborative Learning Network Summit. A series of monthly online meetings was established in December 1999, where members share internal projects through teleconferences and the Internet. A website for the Network (http://www.collaborative-learning.org) includes a passworded members section featuring tools, processes, and knowledge supporting collaboration. In the year 2000, the CLN began to use a web collaboration tool, Lotus QuickPlace, to manage its activities and communications in a "one-stop shopping" format. The membership expanded from four to eight companies. There was a Spring Camp meeting in April 2000 on the theme of "systems thinking," and an October 2000 Summit hosted by IBM on "collaborative spaces." Planning is underway for a Spring Camp 2001 meeting in Houston hosted by bp. The Network has begun work on developing a comprehensive model of cross-company collaboration as a collaborative learning effort.
The Network is constantly reflecting on assumptions about its own structure and processes. What we have learned in the first two years of existence can be summarized in the following points:
- For virtual meetings, simple tools are the most effective for two reasons: there tends to be high familiarity and comfort level with widely used tools like phone conferencing and email; they are standardized across organizations and platforms; and simpler tools become a less distracting part of the virtual collaboration process. At the same time, the Network is continuing to experiment with a variety of innovative collaboration tools.
- Synchronous meetings, whether face to face or virtual, garner more consistent participation than more open-ended, asynchronous tools, such as web conferencing.
- It is important to have a clear purpose for the Network, a consistent set of agreed-upon goals, and a committed lead participant from each organization.
- There must be a recognition that the learning network activities will have a different rhythm and pace of active and latent periods than each member’s functional work within the organization. Each learning network must experiment to find the right timing and rhythm for participation
- Information overload is at best irritating and at worst debilitating for everyone. Balance must be found between "push" methods (email, phone, print) and "pull" methods (websites, scheduled events, conferencing) of information exchange.
- Trust building is essential and is the lifeblood of the network. We have found trust to grow when members take risks and are positively rewarded for that behavior, rather than for having the "right" answer. Trust is also cultivated through meeting commitments. Better to create commitments to discreet, doable tasks and projects than to envision a huge effort and find that the members cannot meet the commitments.
- Each organization will experience a different level of success in forming and sustaining the internal learning groups. Our experience has shown that the internal groups are very fluid, and Network efforts may at times need to be sustained by a smaller than optimal group until "new blood" comes in.
- It is essential that the facilitator maintain a neutral, balanced role in working with the Network members. Every action of the facilitator should be focused on fulfilling member needs as a collective.
Accomplishments
- A viable network organization with eight members (as of October 2000): IBM, Hauser, 3M, bp, Shell, CitiGroup, Bristol Myers Squibb, Wisconsin Public Service. (and Learning Mastery as facilitator)
- Semiannual F2F meetings and a monthly virtual session established
- Publication of the The Collaborative Learning Guidebook (1999), "The Pocket Guide to Collaborative Learning," and a case study: "Into Thin Air: A Case Study of Collaborative Leadership in Crisis"
- Design and implementation of a web collaboration space using Lotus QuickPlace used by members for information exchange, conversation, planning, and research
- A growing knowledge base based on peer learning and teaching about the uses and traps of synchronous and asynchronous tools supporting virtual collaboration
- Creation of opportunities for ongoing relationship-building between individual members who share an interest and need-to-know about collaboration and learning
- A process for assessing collaborative capability in organizations
- Application of organizational learning models and language to cross-company collaboration needs