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Planning & moderating qualitative research ... |
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Focus
groups |
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One-on-ones and in-depth interviews |
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Idea-generation
sessions (products,
promotions, name and attribute development) |
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Assist
in strategic planning and optimal positioning |
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Seek out
opportunities for expanded business |
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Reveal
both practical and emotional motivators |
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AND therefore
offer actionable implications for next steps |
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For your projects including ... |
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Ads
and concept communication probes
(optimizing creative work prior to print and broadcast production) |
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Exploratories (uncovering brand, category
and image dynamics) |
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Brand-identity and brand-positioning
sessions (optimizing a distinct equity) |
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Among diverse targets groups ... |
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Consumers ... moms, kids, dads, teens,
singles |
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B-to-B ... from laborers to chemists
to CEO's |
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Medical
& Health ...
doctors, dentists, pharmacists, vets, facility directors, etc. |
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(Click
HERE for a list of Consumer, B-to-B,
Medical and Health experience.) |
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Independent
moderator since
1994 |
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Saatchi
& Saatchi's
on-staff moderator prior |
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Hands-on
experience with both quantitative and qualitative
research |
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Masters
in Psychology
... Human Motivation |
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Winner
of two EFFIE awards in communications research |
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Learned
craft as a ... |
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Researcher at full-service research firms |
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Director of NY ad agency research departments
(12 years) |
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In-house
research consultant for various manufacturers on special
projects. |
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